In our session today we were partnered with people in our class, my partner was Rory. We were asked to look up the 'first things first' manifesto written by Ken Garland in 1964. This is what we found from a website:
'Written in 1963 and published in 1964 by Ken Garland along with 20 other designers, photographers and students, the manifesto was a reaction to the staunch society of 1960s Britain and called for a return to a humanist aspect of design. It lashed out against the fast-paced and often trivial productions of mainstream advertising, calling them trivial and time-consuming. It's solution was to focus efforts of design on education and public service tasks that promoted the betterment of society.
The influence of the manifesto was quick to reach a wide audience and was picked up by The Guardian, which led to a TV appearance by Garland on a BBC news program and its subsequent publication in a variety of journals, magazines and newspapers. It was revisited and republished by a group of new authors in the year 2000 and labeled as the First Things First Manifesto 2000.'
We were then asked to come up with 5 points of a manifesto within our pair sharing our view on graphic design. These are our 5 points.
1. Design must be influenced from research
2. Conceptual design is key; There has to be reasons behind the design decisions
3. Design that is effective and sends a mesage to the correct target audience
4. Rules and restrictions should be set within the design.
(e.g limited use of type and colours)
5. To keep an open minded approach towards design, within the medium & processes.
