Who are you now?
I feel a lot more independant moving to Leeds, the course has been challenging and demanding but also enjoyable. I've loved every minute and its helped me grow as a designer, developing skills in Photoshop, Indesign and Illustrator has benefited my work tremendously. At first it was all a bit overwhelming trying to absorb so much information at once, but after the lectures and seminars I've learnt so much more than i've done in any other education.

Experiences?
Visits to galleries, exhibitions and galleries have really brought me and broadened my mind. Coming from a small town there is not much choice design wise, Leeds is full of energy and theres always something going on. As a growing designer it has opened my mind at how much design is in the world, it surrounds us without us realising and that is what uni has mainly taught me. Tone of voice wise, I think because i'm an energetic person needs vibrancy and bold colours.

Creative concerns?
Over the year I have gained the confidence to become more critical at analysing other pieces of work, before I thought everything was just nice. Now I find myself analysing work and looking to see if its successful and appropriate and just a well made piece of design. The course has also made me more aware of online creative blogs, this is now something I check weekly which I never used to do. I think it is essential to keep up with the news on design and see what other designers are putting out there.

What 'Brands' me?
I chose in my business cards to use a san serif bold font called Governor, this I think reflects myself as a person. I love bold yet minimal design as I think it looks more visually exciting. I chose a vibrant colour for the background to represent my personality, I see myself as a positive person and have a optimistic look on almost everything. I believe we create our own happiness and thats what I strive to do, the course has matured and developed my character and I'm excited for whats to come in the future.





I decided to go for a business card even though from the beginning it was the last thing I wanted to do. My original idea was to draw an animal that best represented myself and put onto a poster which is something you get free when you get my pack. I even got the class to vote for which animal would best suite me (a camel) but given the timescale and errors it would of been impossible to finish in time for submission. Although its half done I can still go back to it and work into it more. SO, I then asked people what my main feature was on my face and people said my smile. They described me as excitable, like a puppy and always bubbly. I took this into account and wanted to create something that would best represent this. After doing research on the internet and in books I decided I wanted to go for something minimal but energetic. My favourite colour is orange, plus its a very energetic warming colour so I knew it would be appropriate. The minimal smiley in the center represents my happiness, I kept it very minimal to try get more of an impact. The 'Oh Hi' is one of the most things I say everyday so again I thought it could be quite humorous and appropriate to use. The back of the business card I used the large 'Hi', I thought it looked quite interesting as it looks almost like shapes with no purpose until you look again and see that infact its a word.





Chris Wood:


These set of business cards are by Chris Wood. I love how minimal yet vibrant they are, the crisp white and vivid orange make such an eye catching impact it draws your attention instantly. this is something I'd like to consider for my own business cards.

Tyhe Reading:


These set of business cards are by Tyhe Reading. Again I love the simplicity but vibrant use of colour, I think it just draws your attention instantly. However the designs may not reflect the artist they are promoting, I would like to go for something a lot more personal.

Oh Hui Min:



These are another set of finely designed minimal self branding designs. Again I love how minimal and simplistic it is but has an impact that stays in your head, it especially looks nice on different coloured stock. The first one I love the vibrancy and energy, however again I don't think it reflect what the designer is about. 




These set of business cards are by Rosie Gopaul. I love the simplicity and minimalism, It creates more of an impact which is something I want to do in my own work. The outside edges coloured in yellow works really well and adds vibrancy to the business cards.



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