D&AD came to Leeds College of Art to give a lecture on what to expect for this years New Blood competition. The lecture was fun and engaging, giving advice on how to approach briefs and what the judges look for in new talent. They focused on three example briefs from this years competition to give more knowledge on what approach to take and to really push the boat out, one thing they kept repeating throughout their lecture was that the idea/concept was the main focus point on a successful submission. They spoke about how storytelling is one of the oldest methods of communication therefore the briefs need a kind of narrative and concept that follows through with the design, only then will that idea transcend into the audience and address them on a more personal level. 

We were then asked to complete a workshop where we had to get into small groups and quickly write down a sentence that sums up the brief we were handed. The brief itself was asking designers to think of a concept that will influence and inspire other creatives to be brave when it comes to design, break the boundaries and try new things without the fear of failing. We were then asked to come up with an end line for solution to the brief and tweet D&AD our answer. Surprisingly enough they responded to my tweet. 

Myself and my friend from creative advertising spoke to the two girls who were lecturing afterwards. We asked the girls for more information on D&AD and what they did themselves in the industry, it was good to communicate with other creatives and get to know them on more of a personal level.