DBA Briefing

Today we were joined by five art directors from different studios across Leeds and Yorkshire. They represented a business called Design Business Association which helps build the bridges between designers and businesses, and championing effective design. The brief they have assigned us is to work in groups of 5 and create a brand identity for transportation that will be taking place within the next decade.

Brief notes

Hyperloop - name of transport

- 800 mph
- 3, 400 persons an hour
- Capsules carry 6-8 people.

Audience

- Investors
- Media
- Potentially travelling public
- Sceptics

Deliverables

- Logo
- Tickets
- Uniform
- Timetable
- Signage
- Station environment
- Online applications
- Publications
- Posters
- Publications
- Way findings
- Capsule interior
- Advertising
- Route map

Whats the story? BIG IDEA.

10th of february - Art directors interim crit - Logos, supporting thoughts & ideas.