This shows the basic functionality's and purpose of Hyperloop. It looks very futuristic and something from a sci-fi movie however this is rumoured to be built within the next decade. As the brief is to create an identity that communicates its efficiency and speed, we used Pinterest to gather research on what colours and design would communicate this. 

Wednesday 3rd of February

After our meeting we decided to break down the research and assign ourselves different topics to investigate. I was assigned to focus on the location of the Hyperloop and what environmental details could be considered when thinking about the concept for the identity of the company.

The distance for the first Hyperloop will be from San Francisco to Los Angelos. 

4.4.1. Route Optimization In order to avoid bend radii that would lead to uncomfortable passenger inertial accelerations and hence limit velocity, it is necessary to optimize the route. This can be achieved by deviating from the current highway system, earth removal, constructing pylons to achieve elevation change or tunneling. 

The proposed route considers a combination of 20, 50, and 100 ft (6, 15, and 30 m, respectively) pylon heights to raise and lower the Hyperloop tube over geographical obstacles. A total tunnel length of 15.2 miles (24.5 km) has been included in this optimization where extreme local gradients (>6%) would preclude the use of pylons. Tunneling cost estimations are estimated at $50 million per mile ($31 million per km). The small diameter of the Hyperloop tube should keep tunneling costs to a far more reasonable level than traditional automotive and rail tunnels. The route has been divided into the following sections:  Los Angeles/Grapevine – South and North  I-5  I-580/San Francisco Bay 

Summary 

• 300 mph (480 kph) for the Los Angeles Grapevine South section at 0.5g. Total time of 167 seconds • 555 mph (890 kph) for the Los Angeles Grapevine North section at 0.5g. Total travel time of 435 seconds.

• 760 mph (1,220 kph ) along I-5 at 0.5g. Total travel time of 1,518 seconds 

• 555 mph (890 kph) along I-580 slowing to 300 mph (480 kph) into San Francisco. Total travel time of 2,134 seconds (35 minutes) The velocity (Figure 26) along the Hyperloop and distance (Figure 27) as a function of time summarize the route.

The traffic between Los Angeles, California and San Francisco/San Jose, California is estimated to be at least 6 million travelers per year. This possibly represents the busiest corridor of travel in California. Travel along this corridor is anticipated to increase with completion of the Hyperloop due to both decreased travel time and decreased travel cost. 

Additional Hyperloop stations are suggested considered at the following major population centers: 

1. San Diego, California: 

a. Connects to Los Angeles, California main station. 

b. Capsule departures every 5 minutes. 

c. Transports around 3 million people per year. 

2. Las Vegas, Nevada: Suggested main route Suggested main stations Proposed branches Proposed branch stations 

a. Connects to Los Angeles, California main station. 

b. Uses a portion of the San Diego branch route near Los Angeles and tube branches near San Bernardino, California. 

c. Capsule departures every 8 minutes. 

d. Transports around 1.8 million people per year. 

3. Sacramento, California: 

a. Connects to San Francisco, California main station. 

b. Uses a portion of the main route near San Francisco and tube branches near Stockton, California. 

c. Capsule departures every 15 minutes. 

d. Transports around 1 million people per year. 

4. Fresno, California: 

a. Connects to both San Francisco, California and Los Angeles, California main stations. 

b. Los Angeles bound travelers: 

i. Uses the main route closer to San Francisco plus a small branch along State Route 41 near Fresno. ii. Capsule departures every 15 minutes. 

iii. Transports around 1 million people per year. 

c. San Francisco bound travelers: 

i. Uses the main route closer to Los Angeles plus a small branch along State Route 41 near Fresno. 

ii. Capsule departures every 30 minutes. 

iii. Transports around 0.5 million people per year

These videos show the landscapes between Los Angeles and San Francisco, its interesting to consider the vegetation and colours that are associated with these places and what the customer will be experiencing whilst travelling on the Hyperloop. 

We then created a Pinterest board for the location of the Hyperloop stations which gave an insight into the aesthetic of the cities and the agriculture/buildings/colours in those cities. From previous research into the journey of Hyperloop it showed the landscape that the customer would be travelling through, this relates to the city locations as the colours and vegetation are fairly similar. This gave an insight into something that could be designed that would reflect the environment that surrounds the transport.

We then all pinned various research from Pinterest onto a large board which covered various topics we wanted to investigate. Looking at existing first class transportation such as planes and trains helped get an insight into the current trends and methods companies are taking to ensure their customers have a good experience. The interior and exterior have all been carefully considered to ensure that the consumer remembers the brand in a positive way, the material and the colours selected for the interior give a sense of luxury but still offer comfort in a professional manner. 

Looking into existing ad campaigns for revolutionising transport such as the Concorde also helped gather research on the methods used to communicate this to the world. As the Hyperloop is a new revolutionising way of transport we wanted to research into the possible methods of communicating this to the public whilst educating them on why it is so different and beneficial to other methods of transport. 

We also looked into existing logo design from other transportation companies, this was useful because transportation is something people use to get from one place to another in the shortest and most efficient way possible, therefore the logo's are usually very creative and have a minimal aspect as to ensure they communicate to the public in the most effective way whilst they are busy with their day to day lives. As Hyperloop is a new form of transport and has so many benefits, designing a logo which ensures this is communicated is essential, using a clean and minimal yet effective aesthetic will help communicate to the public in the most quickest form whilst embedding the brand into their minds. 

The colours discussed were also gathered from research as we found black and white can be the most professional colours, however my only concern is the lack of colour as this is something the consumer needs to enjoy and have a good experience with and I fear black and white may appear too clinical however, this is something that needs to be explored. The use of white in the design could suggest a more positive eco-friendly and efficient atmosphere whilst the black colour could connote a more professional and trustworthy aspect.